The sustainability change theory

People's concern about the future of our planet is growing. Sustainable life choices, business practices, and purchasing decisions are easy and efficient ways to make an impact. In most cases, the deployment of products or solutions supporting sustainable development is neither more difficult nor less productive than the old, unsustainable alternatives.

We believe that companies will have the leading role in promoting sustainable values and practices in society, however, this sustainability must be rooted in genuinely effective actions.

In collaboration with leading sustainability experts and professionals, we ensure that all of our actions - whether in sustainability design, communications, media production or marketing - are based on researched data.

Sustainable consumption will change the future

57% of people are willing to change their purchasing behavior to reduce negative impact on the environment and 77% find sustainability important.

*BM Institute for Business Value & National Retail Federation, 2020, N= 18,980 consumers in 28 countries

When people have the ability and tools to lead a sustainable lifestyle and buy sustainably…
… and companies that have proved to act responsibly and produce sustainably win in the market…
...our planet will be able to sustain the consumption of 10 billion people.

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Our independent Sustainability Panel of leading experts curate the products arriving to the Ostavastuullisesti.fi -portal.
Curation is a lean and quick assessment of a product's or service's sustainability features, as well as the position of this being a more sustainable choice compared to other products on the market serving the same customer need. During this process, the Sustainability Panel focuses on the following factors: combating climate change, reducing environmental footprint, respecting human- and workers' rights, adhering to good business ethics, and domestic or local production.

Minna Halme

Minna Halme (D.Sc. Econ. & Bus. Adm. , Professor) is a Professor of Leadership studies at Aalto University School of Economics and Head of the Aalto Sustainability Hub. She has worked in impact business since 1990 in Finland, International Institute for Environmental Economics at Lund University, Sweden and at Georgetown University in the United States. Her research interests include responsible business, business innovation that promotes ecological and social sustainability, and the social impact of corporate responsibility. Halme is the chair of the panel.

Jyri seppälä

Jyri Seppälä (Ph.D., Professor) is the Director at SYKE's Center for Consumption and Production and Member of the National Climate Panel. He has done his scientific work on different life cycle assessments of various products and services alongside leading various climate and sustainability reviews of the production and consumption sectors. He has carried out numerous large-scale projects, participating in various legislative or executive working groups and providing the necessary background material. He is also the responsible director of the HINKU (Towards a Carbon Neutral Municipality) project and a member of the National Climate Panel.

Markus Terho

Markus Terho (M.Sc. Tech.) has been working in leadership roles in the field of sustainable development for decades. As the leader of Sitra's Resource Wise Citizen project, he encourages Finns to make sustainable choices in their daily lives. He also helps companies that develop sustainable products on the B2C market to grow through various experiments. Terho holds a Master of Science degree in Engineering.

Antti Majava

Antti Majava (MA, Ph.D. candidate) works at the BIOS Research Unit on the Impact of Environmental and Resource Crises and is preparing a doctoral dissertation in the Doctoral Program in Multidisciplinary Environmental Research at the University of Helsinki. He graduated from the Academy of Fine Arts in 2008 and is one of the founding members of the Mustarinda Society, addressing ecological issues and combining them with scientific and artistic perspectives. Majava has worked as an expert in the energy and forest sectors for over 15 years. His particular interests are the building of new relationships with nature, the preservation of forest biodiversity, experimental forms of energy and the cultural change towards a post-consumer society.

Anne Liimatainen

Anne Liimatainen (D. Ph.) is the program manager for the Finnish National Agency for Education. The Environmental Accountability in Education -program supports schools in environmental accountability learning and makes sure it is part of learning institutions' activity.

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